The first paragraph of this article from AdAge the other day pretty much nails it:

"Avinash Kaushik thinks one of the reasons why so many websites ‘suck’ today is because of the hippo — as in the ‘highest paid person’s opinion.’ "

Bingo. You probably don’t have to read the rest of the article if you’ve been involved in any significant Web design or development projects (the familiarity of the hippo will be painful enough), but here’s the link if you want to check it out anyway.

Takeaway for marketers: If you’re a hippo, back off. Trust your staff … isn’t that why you’re paying them?

This entry was posted on Saturday, May 24th, 2008 at 8:05 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.