Humor matters. In marketing as well as in life. It smooths rough edges, it builds personal connections and — surprise, surprise! — it helps generate sales. This AdFreak article is a must-read on the subject.

Of course, it’s entirely appropriate and quite perfect that this is a banana slicer and not a hard-boiled egg slicer or an apple slicer. I mean, what else would it be?

This entry was posted on Monday, January 14th, 2013 at 3:47 pm and is filed under Marketing Stuff, Social Media.