Or so it seems from the message Klout is showing today:

Soon, Klout will release an update to the scoring system that will make your Klout Score more accurate and easy to understand. Please note that you won’t be able to access your previous Score and history after this release.

We will also update the website to give you greater insight into your Klout Score and to provide a fresh outlook on your influence. Stay tuned…

So it sounds like they’re pretty much throwing everything out and starting over from scratch. At least that’s how I read the fact that previous score and history will be heading to the recycle bin.

Whatever they’re doing, it can’t be worse than whatever they’re doing now. I find that it’s not unusual for me to have a very active week on social media and my Klout score goes down, followed by a very meager week of activity in which my score goes up.

None of this would be worth the proverbial tinker’s cuss, of course, except that a lot of job descriptions that involve social media are asking for Klout scores of a certain level.

Takeaway for marketers: Keep it real: Take anyone’s Klout score with a Brobdingnagian grain of salt.

This entry was posted on Monday, August 13th, 2012 at 2:13 pm and is filed under Marketing Takeaways, Social Media.