Back in February I noted that “one of the drawbacks of online news reading (vs. reading a printed newspaper) is the loss of serendipity. When reading a paper, you turn the page and don’t know what story you’re going to see. You might go right past it, but you might find something you never expected and read it, only to learn something you never expected to find. Online, that serendipity is lost: People generally click to read exactly what they want to read and nothing else.”

That may be changing, at least according to Social Media Today.

This entry was posted on Sunday, June 24th, 2012 at 7:57 am and is filed under Internet Stuff, Social Media.