So you don’t look like a complete and total amateur schmuck by sending out the pretty appalling email that was forwarded to me today (thanks, Ann), a portion of which you can see in the screen shot above. Yes, that’s an actual email — a press release, to be precise — and if you were to see the top paragraph you’d learn that it’s sent by “Avalanche Creative Services, Inc. a leader in direct response television advertising” touting their selection for the Top 100 Diversity Owned Business Award. It’s a good thing they’re not selling themselves as a leader in online direct response advertising. Sheesh.

Takeaway for marketers: Think, test, and test again before you hit that send button. C’mon, people — this is email 101.

This entry was posted on Tuesday, March 12th, 2013 at 6:17 pm and is filed under Marketing Stuff, Marketing Takeaways.