Forbes lists six of them, but I think they left out an important one: learn html.

By learning at least the basics of html, you’ll start to understand how easy — or how difficult — it is to accomplish things on a web page. This will give you a leg up on other marketers for a few reasons: You’ll be able to make more educated requests of your tech partners, you’ll have a greater appreciation for the work your tech team accomplishes, and you may even come up with some new ideas for your website or landing page that you otherwise may not have.

Years ago, there was an outgoing art director of Entertainment Weekly magazine who was being feted in that issue’s editorial. It was noted that “the best artists think editorially, and the best editors think artistically.”

Similarly: The best online tech people think with some marketing context, while the best online marketers think with some tech knowledge.

Takeaway for marketers: Don’t be afraid to roll up your sleeves and dig in. Knowledge is power. Learn some html; you won’t be sorry.

This entry was posted on Saturday, February 16th, 2013 at 7:08 pm and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.