Rule number one: If you want someone to respond to your request for feedback, make sure your email can be read.

This is an actual screen grab of an actual email received from an actual hotel chain. Grey text on black background? This is not okay.

Come on, DoubleTree — you say you value my opinion, but evidently you don’t value my eyesight.

This is amateur hour crap, and it reflects really poorly on Hilton.

Then again, so does Paris … but that’s another story for another blog.

Marketing takeaway: Test your email on all sorts of platforms and in all sorts of email clients. If it looks like this, fix it.

This entry was posted on Thursday, February 14th, 2013 at 3:21 pm and is filed under Marketing Stuff, Marketing Takeaways.