I’m not a huge fan of Klout. It’s an interesting idea, but I think it has a long way to go before it has real credibility and heft. Too often my Klout score will go up after I’ve done practically nothing on my social media profiles, or it will go down after particularly busy days online. It makes no sense.

Over on Social Media Today, Hesham Zabida argues for the necessity of Klout. To each his own, I suppose, but I found this stat in his post interesting: “Only 5% of users have a score of 63 and above which is considered to be high.”

In other words: If you claim to be in the thick of social media, you damn well better do some work if your Klout score is under, say, 50 or so.

I’d agree with that. There’s not a whole lot of evidence to support that there’s real quantifiable differences between a Klout score of 59 and a score of 61. Well, except for the obvious 2. But does it really make a difference if you’re hiring a social media manager with a Klout score of 59 or 61? No, not really. However, it does make a difference if you’re hiring a social media manager with a Klout score of 59 or 21 — in that respect, I would agree: Klout does have some actual clout.

This entry was posted on Saturday, February 2nd, 2013 at 11:49 pm and is filed under Social Media.