Here’s a little experience I found interesting.

I was in Macy’s today buying a new suit. I wanted to get a white French-cuff shirt, and I had two choices: a Donald Trump shirt and a Sean John shirt.

Normally I really don’t care about brand names all that much; I just want a comfortable good-looking shirt, so a case like this would usually be a six-of-one-half-a-dozen-of-the-other decision.

Except that Trump has been such a profoundly absurd gasbag on the political scene over the past year. “I guess I’ll take the Sean John,” I told the salesman, “I just can’t bring myself to buy a shirt with Trump’s name on it.”

He told me I was the third person today to say so.

I wonder how many other people aren’t putting money into Trump’s coffers for similar reasons.

This entry was posted on Saturday, January 26th, 2013 at 11:10 pm and is filed under Marketing Stuff.