Whether you agree or disagree with what Papa John’s CEO John Schnatter had to say about President Obama’s Affordable Care Act (a.k.a. “Obamacare”), the fact of the matter is that his comments have hurt the chain … probably a lot more than the 14 cents per pizza the health care law will cost him. YouGov BrandIndex reports.

Takeaway for marketers: Brands advocating on political issues — like helping fight hunger, for example, or sponsoring charitable events and engaging generally in advocacy marketing — is one thing. Brands speaking out on hot-button topics in a high-profile manner is something else entirely. Tread carefully. Very carefully.

This entry was posted on Tuesday, December 4th, 2012 at 5:51 pm and is filed under Marketing Stuff, Marketing Takeaways, Social Media.