What do you do when your QVC host passes out on the air? Why, keep selling, of course.

If I made a list of 100 small businesses from my local Sunday paper, I bet 75 or so of them could learn a lot from this Social Media Today post.

Because in my experience — and I bet in yours, too — most small business websites do a lousy job of being informative in ways that today’s customers demand from all businesses, big and small.

Ever wondered about whether Facebook Promote works? Sure you have. Ever wanted to read a case study about Facebook Promote with some actual metrics in it? Sure you have. Here’s one right here courtesy of Social Media Today.

This is sorta insane.

Over on Social Media Today, Jon-Mikel Bailey makes a lot of sense. For all the smoke and mirrors and promises and dreams and statistics and analyses and … well, look: It boils down to knowing your customer and having a communications strategy.

Takeaway for marketers: Duh.