200 Million Points of Snark

October 25th, 2012

huffington

Here’s an email I received this morning that I thought had some pretty interesting data:

Some big news today: By our projections, a Huffington Post reader will post the site’s 200,000,000th comment early tomorrow morning, Friday, October 26th. It took six years for the first hundred million, but only around 15 months for the second. That’s quite a leap forward.

The explosion in commenting represents a new dimension of growth for The Huffington Post, which is not only growing wide — expanding traffic, verticals, bloggers, international editions — but also growing deep:

  • From 9/2011 to 9/2012, minutes per visitor have increased by 62%
  • Total visits have increased by 138% in that time; and visits per visitor have increased by 116%Our community of commenters has also grown in quality
  • 70% of comments are in response to another commenter
  •  More than 1,000 people who signed up to comment in 2005 are still commenting once a week
  • HuffPost Live is taking all of this to video, mixing world-renowned experts with community pundits in conversations like nobody’s ever seen

Top commented stories of all time are:

Mitt Romney Video: Barack Obama Voters ‘Dependent On Government’ – 171,160 comments

Iran Updates: Live-Blogging The Uprising – 96,281 comments

Supreme Court Health Care Decision: Individual Mandate Survives – 71,632 comments

Ann Romney: We’ve Given ‘All You People Need To Know’ About Family Finances – 68,281 comments

Mitt Romney: ‘I Never Paid Less Than 13 Percent’ In Taxes – 62,562 comments

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