Well, this is an interesting subject line that appeared in my inbox today.

The definition of “whet” is “Excite or stimulate (someone’s desire, interest, or appetite).”

Meanwhile, this means something else again … or nothing entirely. But certainly not what they intended.

*sigh*

Why are communications professionals so lousy at communications so often? It’s downright embarrassing. Just because it’s likely that most of the recipients of that email won’t even notice the error doesn’t excuse the sloppiness of the subject line.

Then again, the whole email was sorta sloppy: Their Facebook button wasn’t clickable and the alt text on the web version of their email seemed to have nothing to do with this mailing.  And is there really no way to remove the Vertical Response logo from the mailing?

Nothing against Digney, specifically — I suspect it’s more about having someone who does online marketing and communications as a fifth or sixth job responsibility handle your online marketing and communications.

Which is a good reason why you want to hire experts and specialists.

Just sayin’.

This entry was posted on Tuesday, September 25th, 2012 at 5:42 pm and is filed under Rants 'n' Such, This 'n' That.