Well, this is pretty appalling.

I click a link in an email I received via Google Alerts and am taken to a website, but before I can actually view the page, I have to click “not interested” to a pair of roadblocks preventing me from seeing the page.

Really?

For a moment, can you imagine what the web would be like if even a tiny percentage of sites adopted such a scheme?

Takeaway for marketers: If you’re considering adding this type of functionality to your website or, worse, if you’re engaged in selling this boneheaded idea to websites, you need to be taken out and flogged.

This entry was posted on Sunday, September 23rd, 2012 at 3:57 pm and is filed under Internet Stuff, Marketing Takeaways.