Chris Abraham has a terrific post addressing this question over on Business 2 Community. Go read it.

As to the central question Chris poses: Blogger outreach is, hands down, earned media. Oh, and by the way: If you’re going to be doing outreach, do it right. Anti-Social Media has some good advice.

Takeaway for marketers: Sure, you can buy blogger coverage, but by doing so you’re effectively buying lousy ads; the best result of blogger outreach is unbiased positive coverage of your product or service.

This entry was posted on Saturday, August 11th, 2012 at 8:30 am and is filed under Marketing Stuff, Marketing Takeaways, Social Media.