Thinking about advertising on Facebook? You might want to think again: According to one advertiser, 80 percent of the ad clicks are coming from bots. WordStream reports.

Takeaway for marketers: This is another reason why clicks really don’t matter. It’s all about performance. Getting a million clicks with zero sales is pretty worthless, isn’t it?

This entry was posted on Tuesday, July 31st, 2012 at 8:51 am and is filed under Marketing Stuff, Marketing Takeaways, Social Media.