Siddharth Shah has a fascinating post over on Search Engine Land. The key point: Customers searching for a singular term (shoe vs. shoes) are more valuable than customers searching for plural terms (shoes vs. shoe).

Takeaway for marketers: There’s gold in them that Adwords data.

This entry was posted on Thursday, July 19th, 2012 at 12:59 pm and is filed under Marketing Stuff, Marketing Takeaways.