Thinking about advertising on Facebook? You might want to think again: According to one advertiser, 80 percent of the ad clicks are coming from bots. WordStream reports.
Takeaway for marketers: This is another reason why clicks really don’t matter. It’s all about performance. Getting a million clicks with zero sales is pretty worthless, isn’t it?
newsle is a really interesting app that sets up a newsfeed of “real news” (for example, stories in local newspapers or national magazines) based on your Facebook friends, LinkedIn friends, favorite actors or comedians and more. This one’s a must-use for anyone in the ever-changing world of media relations. (Hat tip to Barbara for the heads up on this one.)
Ragan’s PR Daily points us to 5 free online tools you’ve likely never used (but should). Good stuff. I can see some immediate uses for 2 of the 5 right now.
“I don’t want to achieve immortality through my work. I want to achieve it through not dying.”
—Woody Allen
