From the files of “What [The Hottest Trend of the Moment] Can Teach Us/You About [The Business Concept At Hand]” (also known as How to Write A Blog Post With Tons of SEO Juice), here’s Ragan’s PR Daily with: “What ‘The Avengers’ Can Teach You About Writing.”

Here’s one more lesson we can learn, from Avengers co-creator Jack Kirby’s experience: You have to be as much a businessman as you are a creative person, or else you’re bound to get screwed.

The AP Stylebook has added a few new entries. Among them is “modified tweets” which is noted as “a tweet amended before forwarding uses the abbreviation MT.” (I wonder if the New York Times still has a ban on the word “tweet.”)

Also added: cloud (the collection of data and use of related computing services via remote servers accessed through the Internet), direct message (“a personal message sent via Twitter to one of your followers. DMs differ from mentions and @ replies in that they can only be seen by the sender and recipient,” though I’m not sure why a direct message is relevant only to Twitter), and scraping or mirroring (“the method of copying video, photo or audio content from an account and reposting it to a different one”).

“The brain is like a muscle. When it is in use we feel very good. Understanding is joyous.”
—Carl Sagan

My hatred of “air quotes” is well documented. When it comes to a collection of bad air quotes, does it get any “better” than this? I “doubt” it.

Simply stunning. Read more about it over here.