There’s a ban on all Pom Wonderful products in my household for reasons I really don’t want to get into here. Suffice to say my blood begins to boil even when I see a bottle of Fiji water (which the company that produces Pom also produces). However, I gotta salute the company for a gutsy advertising campaign: After being slapped by the FTC for health claims in their ads, Pom is using FTC quotes in their ads that effectively amount to health claims. AdAge reports.

This entry was posted on Thursday, May 24th, 2012 at 5:11 pm and is filed under Marketing Stuff.