Justin Brackett has a pretty good post over on Social Media Today. I love this bit:

You know why social media marketers get a bad rap most of the time? It’s the ones that act like everything is amazing 24/7, you know the type – they make me want to run for the hills.  Seriously, you can’t be that happy all the time! Act human.

There’s something about professionals who constantly — and I mean constantly — are raving about how incredibly energized they are about the work, amazed by the tiniest little data point, pumped for the newest 87-page presentation, thrilled by the fantastic information they gleaned at the mind-blowing conference. Like Justin says: You know the type.

It’s sort of like watching cable news. Everything is expressed in hyperactive extreme adjectives.

People, people: Can we please remember Cluetrain Manifesto thesis number three?

Conversations among human beings sound human. They are conducted in a human voice.

Seriously. When all you’re doing is raving about how energized you are to work, work, work, work and work some more … well, you’re just not being human. And anyway, who are you trying to convince with all that hyperactive enthusiasm: your customers and potential customers, or yourself?

This entry was posted on Saturday, April 21st, 2012 at 8:38 am and is filed under Marketing Stuff, Social Media.