Articles like this one irritate me. I have no inside information about the company and its relationship with the biggest movie (so far) of 2012, but instead of being titled “How a Startup Powered Hunger Games Into A Global Social Phenomenon – A Money Machine” I’m guessing it probably should have been titled, “How a Startup Helped the Global Phenomenon Called Hunger Games Not Screw Up Their Social Media Presence.”

There’s no way that Hunger Games was going to be a social media failure. It was either going to be a huge social media success or a really huge social media success. Any implication that the huge success (minus the really) is due to anything other than the really huge success of Suzanne Collins’ three novels is balderdash.

This entry was posted on Monday, March 26th, 2012 at 5:34 pm and is filed under Internet Stuff, Social Media.