If you’re focusing on tweets instead of posts, you might want to rethink that strategy — at least according to this 2012 State of Inbound Marketing report. Fully 59 percent of companies surveyed feel that blogging is critical (25 percent) or important (34 percent) to their business.

Why? Because blogging delivers lower costs per lead, and there’s a direct correlation between blog post frequency and new customer acquisition.

Sounds good, right? Wait, there’s more: There’s similarly positive information about SEO and social media.

Of course, while the report delivers scads of great data about inbound marketing (customers reaching out to companies as opposed to the other way around), let’s remember that the report is provided by HubSpot, a company that focuses on … internet marketing.

Still and all, there’s some great info in here that, even if you take it with a grain of salt, neverthless delivers some compelling arguments for focusing on blogging, SEO and social media.

Takeaway for marketers: Read it. Print it. Think about it.

This entry was posted on Monday, March 19th, 2012 at 3:01 pm and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.