Epic Marketing Fail Or Win at SXSW?

March 13th, 2012

Someone thought it was a good idea to use homeless people as wireless hotspots. The New York Times reports.

There’s been a ton of backlash about the stunt reported all over the place, fromCBS News to NPR to The Frisky. This article on Good Business suggests it’s not as bad as all that.

It’s certainly gotten the buzz that the marketing agency intended.

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