For years, now, it’s been the case that you can’t swing a trade publication of any kind without smacking into another “digital revolution.”

The latest “digital revolution” to cross my path was announced over the weekend at SXSW by Marvel Comics. ComicVine reports:

“The Marvel AR app, powered by Aurasma, will be released in April for iOS and Android devices. By opening this app and scanning select Marvel products featuring theMarvel AR logo, you’ll unlock exclusive content starring the world’s most popular Super Heroes — including Iron Man, Thor, Captain America, Spider-Man, Wolverine, Hulk and many others! Go behind the scenes of your favorite comics, see new footage, hear from creators, catch yourself up on past events and more!”

Revolution? We’ll see, but this lifelong comics fan and digital content creator for nearly two decades really doubts it. Sorta sounds to me like the Venn diagram intersection of DVD extras and the ol’ CueCat. Yawn.

This entry was posted on Monday, March 12th, 2012 at 3:16 pm and is filed under Internet Stuff, Marketing Stuff.