Can branding be reduced to a simple equation? Over on the Amex Open Forum, Denise Lee Yohn suggests that it can. She also suggests “successful brand-building remains as elusive as graceful elephant-riding.” Having spent many years around the circus and circus performers, I can attest to the fact that there is in fact quite a lot of graceful elephant-riding out there. Still, the article is well worth a read, if only to remind us that great brands become great brands through great culture, customer experience and communication.

This entry was posted on Saturday, February 25th, 2012 at 10:42 am and is filed under Marketing Stuff.