That’s the question asked by Todd Wasserman over on the American Express Open Forum. The article doesn’t really answer the question, though. Instead, it talks about ways to manage all the cards that come your way.

I’ll answer the question: No, it’s not.

But: If you’re not placing your social media information on your card, you’re a schmuck. That screenshot up there is a scan of the back of my business card, and I can’t count the number of compliments I’ve received on it.

By contrast, I’ve seen business cards from self-proclaimed marketing experts that don’t even include a website address, much less a social media icon. These days, that’s downright pathetic.

Takeway for marketers: If part of your marketing expertise is digital and social media and your card doesn’t reflect that reality, you have some work to do on your personal collateral.

This entry was posted on Sunday, January 22nd, 2012 at 2:10 pm and is filed under Marketing Stuff, Marketing Takeaways, Social Media.