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Happy Christmas.

Maximus Jobs is a small company in Ohio that matches up employers and job-seekers. I did a bit of work for them some time ago, and worked with someone else to submit a proposal to handle their online advertising.

I seldom talk about specific clients in this blog, but I can’t help myself this time because it’s such a pitch-perfect example of something I’ve been talking about forever–that even though everyone thinks they can write because, well, everyone does write to some degree or another, that does not at all mean that everyone can be a professional copywriter.

It’s pretty much the same point that I ranted about back in February with regard to Constant Contact and email marketing.

Anyway, so Maximus wanted to handle their own advertising, which included ads on Facebook. They felt it wasn’t worth hiring a professional to write online ads and manage their online communications for them.

So the other day, I see the post you see above on the Maximus Facebook page. Bravo, Sue Loparo.

Look, if you’re going to handle your own advertising, at the very least make sure all the words are spelled correctly, okay?

Sue’s post speaks to a far greater issue: How many other people saw the Maximus ad and said, “these guys do not have their act together, why would I even consider getting involved with them?” How much damage was done to their company as the result of a shabby Facebook ad?

I’m sure somewhere in the Maximus office, someone is asking, “Why aren’t our Facebook ads doing better than they are?” It’s probably the same person who wrote the ad.

Which is precisely why it’s sometimes best to leave online marketing and communications to the online marketing and communications professionals.

Just sayin’.

“Christmas is not a time or a season but a state of mind. To cherish peace and good will, to be plenteous in mercy, is to have the real spirit of Christmas.”
—Calvin Coolidge

Kurzweil tells us about a Brookings report that puts it all into pretty scary perspective.