Archive for October, 2011

Run, CMOs, Run!

Sunday, October 16th, 2011

Erik Hauser of the superlative Experiential Marketing Forum gives a heads up about this AdAge article detailing how Chief Marketing Officers are having profound issues dealing with “a flood of data, devices, social-media and media channels, paired with their own worries.”

Erik’s advice: “Spend your or your client’s money creating positive, highly engaging brand experiences where your audiences spend their time. When in doubt get great counsel to help and shift back to basics.”

My $.02: The article could have been written in 1998. History is beginning to tell us that large companies in and of themselves are not likely to become as nimble and responsive as they need to be in order to leverage all the new media tools out there … but they can work with agencies and consultants who are. By taking something of a leap of faith and actually trusting them, despite the fact that they’re probably viewed as corporate outsiders, those companies can gain more by trying to control less.

Google’s Fall Sweep

Saturday, October 15th, 2011

Say goodbye to Google Buzz, Jaiku, iGoogle’s social features and a few other odds and ends. The official Google blog reports.

Quote of the Day

Friday, October 14th, 2011

“I love how [coffee] makes me feel. It’s like my heart is trying to hug my brain!”
Kenneth Ellen Parcell

Did You Know Google+ Is Failing?

Thursday, October 13th, 2011

You do if you read the rant of Google engineer Steve Yegge, accidentally shared to the public instead of to just an internal Google audience. Business Insider reports and provides the salient bits from the rant.

Watch It Wednesday

Wednesday, October 12th, 2011

Where’s Pat Paulsen when we need him?