How do you support an executive who keeps hearing about social media but hasn’t gotten his or her feet wet yet? Maria Ogneva has some answers over on Mashable, but one element is missing:

Be authentic.

Executives should not be getting involved in social media if they’re trying to create some sort of PR-dept.-scrubbed image of themselves as opposed to trying to create genuine conversations that address customer concerns with straight answers.

In related news: That infographic up there was created last year and can be seen over here.

This entry was posted on Monday, October 24th, 2011 at 1:49 pm and is filed under Internet Stuff, Social Media.