Over on Fast Company, Brian Solis posts about the 2011 State of Social Media. Lots of stats to be found there, including nuggets like this: “53 percent of active adult social networkers follow a brand.”

Now, that may be, but I’d like to know more. Does “follow a brand” mean they clicked a brand’s “Like” button on Facebook, or are they paying attention to what a brand has to say?

I think it’s the former … which actually has very little to do with the latter.

This entry was posted on Tuesday, October 18th, 2011 at 7:14 pm and is filed under Social Media.