Erik Hauser of the superlative Experiential Marketing Forum gives a heads up about this AdAge article detailing how Chief Marketing Officers are having profound issues dealing with “a flood of data, devices, social-media and media channels, paired with their own worries.”

Erik’s advice: “Spend your or your client’s money creating positive, highly engaging brand experiences where your audiences spend their time. When in doubt get great counsel to help and shift back to basics.”

My $.02: The article could have been written in 1998. History is beginning to tell us that large companies in and of themselves are not likely to become as nimble and responsive as they need to be in order to leverage all the new media tools out there … but they can work with agencies and consultants who are. By taking something of a leap of faith and actually trusting them, despite the fact that they’re probably viewed as corporate outsiders, those companies can gain more by trying to control less.

This entry was posted on Sunday, October 16th, 2011 at 9:02 am and is filed under Internet Stuff, Marketing Stuff, Social Media.