Visit enjoythego.com and you’ll arrive at a Charmin microsite that boasts: “Charmin wants to make going to the bathroom more enjoyable.” If that’s the case, then maybe they ought to expand from selling toilet paper to also selling a custom line of magazine and book racks.

It would be easy to get all cynical about a large corporation using digital and social media to sell toilet tissue … but son of a gun, Charmin does such a good job of it — and it’s not just those luxurious restrooms in Times Square during the holidays. Check out the site to access an app for your mobile phone that lets you locate clean public restrooms. Seriously: Is there anyone who gets out and about that wouldn’t want that app? Don’t miss their Facebook page, either — you’ll want to fan them now so you’re all set up for August 26: National Toilet Paper Day.

“As you walk down the fairway of life you must smell the roses, for you only get to play one round.”
—Ben Hogan

If you have a specific screen name you’re using on one social network, wouldn’t it be cool to have a simple-to-use service that checks dozens of other social networks to see whether or not that screen name is taken? Oh, wait: There is.

Insert your own broken-Congress joke here.

The John Carter movie may be seven months away, but Disney is doing some really smart things to build awareness now.

Over on Huffington Post, this piece of “sponsor generated content” looks at “14 Incredible Fictional Worlds You’d Most Want to Visit.” It’s smart for two main reasons: (1) The content is structured exactly like so many other similar chunks of content on HuffPo, and (2) The content isn’t a screaming-loud irritation like they’ve done so often in the recent past. Indeed, Barsoom is just one of the 14 fictional worlds noted, so we’re looking at more of a soft-sell approach here.

Of course, the page has a coupla ads for the movie — which link to the John Carter Facebook page, which includes a countdown to opening weekend and a trailer. But again, the ads are nestled in the page content, not screaming at the page viewer. The overall effect is one of integration, not interruption. Beneath that trailer, by the way: Links to content that may not be directly relevant to selling a ticket to the John Carter movie, but that would possibly be of interest to someone who is also interested in John Carter. More smart soft sell.

I also love the fact that they lead with one of Frank Frazetta’s legendary paintings, though here’s a memo to either Disney or the HuffPo editor that posted this: It’s Edgar Rice Burroughs, not Edgar Riche Burroughs. You wanna fix that, please? Sheesh.

Takeaway for marketers: Take a look at the HuffPo link. It’s a great example of online advertorial content.