“Two things Florida can teach the other 49 states: how to make a good margarita and how to deal with the aftermath of a hurricane.”
—Tom Feeney

One would think that the social media mavens over at the American Petroleum Institute would know better. Maybe they do and management overrode their recommendation. In any event, we now have another example of how not to engage the public online.

When you’re talking about classic late-night teevee, you’re talking about Johnny Carson. And when you’re talking about classic Carson, you’re talking about Frank Sinatra (who should have consulted a wardrobe professional before the show) and Don Rickles. Please to enjoy.

If you’re in charge of managing a company’s Facebook presence, you’re probably struggling with the notion of what sort of content you should be posting. If you’re looking for some general direction, you could do a lot worse than to follow the advice that Kevin Otsuka gives to David Sedaris in the screen shot from Sedaris’ Facebook page, above.

Takeaway for marketers: It’s not about what you want, it’s about what your audience wants.

Mark the dates: October 1 and 2 at Temple University. Complete information is posted over here.

This will be the fifth Podcamp Philly. I attended the third in 2009, which at the time I called “easily one of the best professional events I’ve ever been to.” I went last year, too, and it was again an excellent event.

Takeaway for marketers: Go spend $1,495 to attend ad:tech and be annoyed by crowds and generic PowerPoint slides, or drop $20 to attend Podcamp and walk away with some valuable and actionable insights and information. Your choice.