According to Ticketmaster, that is, which recently disseminated the following information to their marketing partners:

We analyzed our social media campaigns across 2.2 million fans in our online communities and by following these easy tips, we believe you can generate even better results:

• Don’t saturate your community. Post 2-3 messages per day with a balance of 1/3 of the messages dedicated to fan engagement (questions and content designed to create conversation around entertainment and live events) and 2/3 dedicated to marketing events and sponsors.
• Choose the best days of the week. Marketing messages posted on Monday, Wednesday and Sunday afternoons drive 50% more ticket sales than other days of the week.
• Seek engagement. Marketing messages that include a question at the end increase revenue by 33% and engagement by 70%.
• Offer content. Marketing messages with photos drive 2X as many ticket sales as those without photos.
• Keep it simple. Adding more than one link (for example, YouTube link plus ticket link) decreases individual link clickthroughs by 40%.

A lot of this advice is pretty universal to all social media efforts, but I find that second bullet point particularly interesting. I wonder if other industries are experiencing the same sort of spikes on Monday, Wednesday and Sunday afternoons or if that’s unique to ticket sales. Hmmmmm.

This entry was posted on Monday, August 29th, 2011 at 11:14 am and is filed under Internet Stuff, Marketing Stuff, Social Media.