If you’re in charge of managing a company’s Facebook presence, you’re probably struggling with the notion of what sort of content you should be posting. If you’re looking for some general direction, you could do a lot worse than to follow the advice that Kevin Otsuka gives to David Sedaris in the screen shot from Sedaris’ Facebook page, above.

Takeaway for marketers: It’s not about what you want, it’s about what your audience wants.

This entry was posted on Tuesday, August 23rd, 2011 at 11:32 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways, Social Media.