Visit enjoythego.com and you’ll arrive at a Charmin microsite that boasts: “Charmin wants to make going to the bathroom more enjoyable.” If that’s the case, then maybe they ought to expand from selling toilet paper to also selling a custom line of magazine and book racks.

It would be easy to get all cynical about a large corporation using digital and social media to sell toilet tissue … but son of a gun, Charmin does such a good job of it — and it’s not just those luxurious restrooms in Times Square during the holidays. Check out the site to access an app for your mobile phone that lets you locate clean public restrooms. Seriously: Is there anyone who gets out and about that wouldn’t want that app? Don’t miss their Facebook page, either — you’ll want to fan them now so you’re all set up for August 26: National Toilet Paper Day.

This entry was posted on Saturday, August 6th, 2011 at 12:50 pm and is filed under Internet Stuff, Marketing Stuff.