How Does A Big Summer Movie Embrace Social Media?

July 30th, 2011

Mashable takes a look at some of the online marketing efforts behind Cowboys and Aliens. Of course, one has to wonder: Do any of these efforts actually increase awareness and desire to see the movie? Or are they simply a piece of some sort of ubiquity the movie’s trying to accomplish in the cultural landscape? Or are those kinda the same thing in the minds of many? Hmmmmm.

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