Archive for June, 2011

Content is NOT King

Saturday, June 25th, 2011

Quality content is king. Business2Community explains. Nice to see that Google, at least on some level, is addressing an issue I’ve been ranting about for years.

Takeaway for marketers: When it comes to online content, qualitative trumps quantitative.

Quote o’ the Day

Friday, June 24th, 2011

“Freedom means you are unobstructed in living your life as you choose. Anything less is a form of slavery.”
Dr. Wayne Dyer

News You Can Ignore

Thursday, June 23rd, 2011

I start each day by reviewing the latest news in the worlds of digital marketing, advertising and media relations … and each day I find a number of stories to which my reaction is: “So what?” or “Why on earth is this getting press?” or some other bit of incredulity. A few examples from this morning:

Domino’s Uses Facebook Places to Promote New Pizza (you mean like countless other companies promoting countless other products?)

How To Make A Clock Run for 10,000 Years (hint: it has nothing to do with building a sundial and everything to do with Jeff Bezos)

Grandparents Are Using Social Networks (really? this is considered news? really?)

Want to Run Your Own Business? There’s a Book for That (just one?)

As a society, I believe we have too much media and not enough significant news and information to fill it all. Then again, we’ve known that for years … all you’ve ever had to do is flip channels on your remote.

Watch It Wednesday

Wednesday, June 22nd, 2011

Typecasting was the least of this actress’ worries when it came to filming this cold cream commercial.

Coming Soon: 300-1,000 New Top-Level Domains … Annually

Tuesday, June 21st, 2011

CNN Money and Ars Technica (among so many others) report on many, many new domains to come in the not-too-distant future. Mashable dives into the details.

Takeaway for marketers: Make no mistake about it, this is a big damn deal.