I’ve said it time and time and time again. There’s no such thing as a social media expert, and when you encounter anyone who uses that term to describe what he or she does, grab your wallet and run like hell in the other direction. You can have experience in social media, but you can’t be an expert in something that changes so radically so often.

Which is why I like Nichole Kelly’s post over on Social Media Explorer. I like it when she says, “social media is not a silver bullet, it will not fix problems within your current marketing strategy,” and I like it when she says, “social media isn’t about pushing out a bunch of marketing messages, it’s about engaging in conversation.”

What I find remarkable is that even after all this time, so many companies and C-level executives simply don’t understand the basic common sense of the things you’ll see in Nichole’s post.

This entry was posted on Monday, June 27th, 2011 at 4:52 pm and is filed under Internet Stuff, Marketing Stuff, Social Media.