News You Can Ignore

June 23rd, 2011

I start each day by reviewing the latest news in the worlds of digital marketing, advertising and media relations … and each day I find a number of stories to which my reaction is: “So what?” or “Why on earth is this getting press?” or some other bit of incredulity. A few examples from this morning:

Domino’s Uses Facebook Places to Promote New Pizza (you mean like countless other companies promoting countless other products?)

How To Make A Clock Run for 10,000 Years (hint: it has nothing to do with building a sundial and everything to do with Jeff Bezos)

Grandparents Are Using Social Networks (really? this is considered news? really?)

Want to Run Your Own Business? There’s a Book for That (just one?)

As a society, I believe we have too much media and not enough significant news and information to fill it all. Then again, we’ve known that for years … all you’ve ever had to do is flip channels on your remote.

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