Over on business2community, Eric Wittlake has offered up a post titled, “Three Reasons To Stop Calling Customers ‘Assets.’ ”

He’s right, of course, but you don’t need three reasons, you only need one.

(Excuse me while I prepare my Sam Kinison voice.)

Customers are people! “Assets” is not a word you use to describe people! This isn’t rocket science, folks! People want to be treated like people! Treat your customers like objects and you won’t have customers anymore! Ahhh! Ahhhhhhhhh!

Thanks. I feel better now.

Takeaway for marketers: You’re marketing to people, not objects. Never forget that. Never.

This entry was posted on Monday, June 13th, 2011 at 1:39 pm and is filed under Marketing Stuff, Marketing Takeaways.