So I click into Huffington Post yesterday afternoon to check on the news and — YOW!

Okay, I can well imagine somebody getting all kinds of excited about turning the background of a page into an ad — talk about finding some new real estate for slapping a message — but this was just a little too intrusive. Okay, it was a lot intrusive.

Do I want to watch Men of a Certain Age? Not any more than before, that’s for sure. Am I pissed at HuffPo and TNT for this SCREAMING LOUD INTRUSION into my news reading? You betcha.

Takeaway for marketers: Ask yourself whether your ads are designed to engage or intrude.

This entry was posted on Thursday, June 2nd, 2011 at 8:00 am and is filed under Internet Stuff, Marketing Stuff, Marketing Takeaways.