Facebook Is Not “Social Media”
April 19th, 2011Brandon Sutton posts under that provocative headline over at socialmediatoday, and I absolutely agree when he writes:
“I’ve always had problems with the notion that Social Media equals Facebook and Twitter. As if a brand can create a Facebook Page and Twitter account and check ‘social media’ off the list.”
Yet that’s what so many companies do. Because for so many people, there isn’t much out there in the world of “social media” besides Facebook and Twitter.
“We need to be more responsible for how we talk about the dynamic field of social media.”
I think he’s on to something. Unfortunately, I also think this opinion is in the overwhelming minority … for now.