… is to have a typo in your subject line. Even worse is if you’re sending a media alert and the word you’ve misspelled is “media.”

Takeaway for marketers: If you’re pitching something to me, a typo in the pitch — particularly in the subject line — guarantees you an instant visit to the deleted folder of my email program. I’m sure I’m not alone in this thinking.

This entry was posted on Monday, April 18th, 2011 at 2:44 pm and is filed under Marketing Stuff, Marketing Takeaways.