The Flip camera had it all. Great reviews from Gizmodo. A marketing deal with 30 Rock. A vibe about how it’s transforming PR. And so much more. Even orthodontists were being advised to get one. It was fast becoming to video what Google is to search.

Then Cisco killed it.

Takeaway for marketers: You can have a great product with great PR and great buzz and customers who love your product … and still the sword of Damocles could strike with little warning. Sucks, doesn’t it?

This entry was posted on Wednesday, April 13th, 2011 at 6:00 am and is filed under Marketing Stuff, Marketing Takeaways.