Mobile Ads? Let’s Get Real
April 10th, 2011
*snif*
Smell that? It’s the stench of another financial bubble, and it’s floating around the venture capitalists like those bubbles we saw 1994.
Look at this: One mobile advertising startup raises $12 million … another raises $20 million .. a text messaging startup raises $8.5 million. And that’s just in the past two weeks or so.
Memo to venture capitalists: Please send me a million dollars and I’ll save you the rest if you follow my advice.
No one wants ads on their cell phones.
No one.
All the PowerPoint presentations and financial projections in the world can’t convince me otherwise.
No one wants ads on their cell phones.
I received two text messages in the past 48 hours that were both commercial in nature, both unsolicited (and so both were spam, imho) and both profoundly annoying.
The mobile advertising bubble is big and oily with a rotten stench, and it’s going to pop and leave a nasty mess on a lot of bottom lines.
Because no one wants ads on their cell phones.
No one.
(Million-dollar checks can be made out to “Craig Peters” or “CKPcreative” — either one will work just fine; please contact me for a mailing address or direct deposit information.)
Takeaway for marketers: No one wants ads on their cell phones. No one.