Computerworld reports.

When it comes to online marketing punditry, there’s no shortage of doomsayers:

Blogging is dead.

Twitter is dead.

Article marketing is dead.

SEO may be dead.

And according to Weekly World News, Facebook dies one year from today.

Of course, nothing is ever really dead forever. Weekly World News is still kicking, albeit online only, while blogging, Twitter, article marketing and SEO aren’t going anywhere soon, though the hype surrounding them may have died.

And that’s a good thing.

Okay, so I’m on the NYC subway last week, and I saw a coupla posters for a campaign asking people “Are you pouring on the pounds?” and urging us all to cut down on the sugary drinks.

“You’re drinking 68 packets of sugar in just 4 sugary drinks a day” proclaims one poster … which is just inches away from a poster claiming that “You’re drinking 85 packets of sugar in just 4 sugary drinks a day.”

Now, is there anyone (besides the agency that created these posters) who thinks that the reaction of someone on the subway is going to be anything other than: “Well, which is it? Is it 68 or 85? Or maybe it’s 23 or 147. Or maybe this whole nanny state campaign is a crock of … sugar!”

To be fair, the drinks that are being shown are different in each poster, but c’mon: That’s asking the average citizen to think a lot harder than necessary in order to get the message.

In this case, a positive social message is essentially being undermined by an inconsistency in that messaging. The result, imho, is probably a campaign that’s rendered more irrelevant than effective.

The Star reports on Japan, charities and social media.

Mashable touts an interesting initiative.