Moderation In Everything … Except Social Media?
Saturday, March 26th, 2011I see posts like this all the time: 60 Social Media Tools and Platforms You May Have Missed. They deliver a comprehensive laundry list of all sorts of stuff that, if you take the time to investigate them all, will suck your day away and leave you incapable of getting anything else done.
Now, I don’t want to come across looking like I’m dumping on COMMScorner — it’s an excellent blog, and if you don’t have it in your RSS reader you should. But seriously, beyond these sorts of posts serving as link bait, is there anyone who reads a post like this who takes the time to explore all 60 tools and platforms? And if so, do they have an actual paying job with a boss and/or clients? Do they ever sleep?
On the other hand, there need to be places where emerging tools and platforms can get some attention and, if they’re worthwhile, some traction. And if you scour the list of 60, odds are you’ll find one or two that will be useful.
Maybe that’s simply the curse of the digital lifestyle, that no matter how much time you spend online investigating new tools and platforms and tactics and techniques and such you’ll never be able to catch up with everything that’s happening. Maybe a bad case of SNF is simply an occupational hazard.
Or maybe there’s some sort of happy medium that can be achieved. Like the elusive work-life balance, maybe there’s an online-offline balance to which digital professionals can aspire.
If you find it, please let me know. I’m still lookin’.