“Why Social Media Analytics are Bullsh*t” is the title of this business2community blog post by Harley Rivet, who gets it right when he says:

I think the main focus of measuring social media should be on how much value you’re providing.  Are you answering questions? providing information that is worthy of sharing? participating in conversations? or trying to help somebody solve a problem? In a nutshell, how well are you forming or strengthening relationships. People do business with people they know, like and trust. There aren’t really metrics to measure that other than the formation of a relationship. Break free of trying to prove social media ROI with analytics and just do the right thing.

This entry was posted on Thursday, March 31st, 2011 at 12:16 pm and is filed under Internet Stuff, Social Media.